Hanging out with Sprite?

I’m not sure how well social-networking services created by advertisers purely for marketing purposes go over with teenagers (Wal-Mart tried one and quickly abandoned the project, and Anheuser-Busch’s BudTV failed). But Coca-Cola has created one called Sprite Yard, the New York Times reports. It’s a social site for cellphones. “Consumers will be able to set up personal profiles, share photos and chat online with friends, all using cellphones rather than computer screens. People will type in codes from Sprite bottle caps to redeem original content, like ring tones and short video clips called mobisodes.” Of course, Sprite Yard launched in Asia (China), because that’s where *everybody* has a mobile phone, but it has global ambitions. But watch out, Coke, MySpace is mobile, and Facebook plans to launch a mobile version, so….