Buy a certain virtual crop in Farmville or building in Cityville and – with the help of Save the Children and the Red Cross – your money goes to Japan earthquake relief, EngageDigital.com reports. "Social games can deploy charity items rapidly in response to disasters." Zynga (via its Farmville and Cityville games) started in mid-March. Sony Online Entertainment started its relief effort in late … [Read more...] about Gaming for the Japan relief effort
WeeWorld
Virtual Halloween, real fun
Curious about how Halloween is celebrated virtually? WeeWorld.com's some 30 million WeeMees (registered users), who take the holiday pretty seriously, offer some examples. WeeWorld says that about 60% of all virtual goods purchased and "the vast majority of the gifts being given" in-world this month are Halloween-related (market researcher In-Stat predicts the total revenue in virtual worlds – … [Read more...] about Virtual Halloween, real fun