It's hard to believe the high end of the Millennials age bracket is over 30 already! The Pew Research Center's definition says they're all adults, putting their age range at 18-33 (check out Pew's 6 distinguishing characteristics of this generation), while Ypulse.com has a range of 14-32, a huge spectrum, considering 14-year-olds have just started high school and lots of 32-year-olds are already … [Read more...] about Millennials’ changing social media use: Survey
social media research
Manage Net risk but focus more on opportunities: Researchers
That's what the authors of the latest "Net Children Go Mobile" report conclude: It's great that the UK is "in many ways … leading in children's Internet safety," but "complacency would be ill-advised" and this success could be leading to a new kind of risk: reduced opportunity in and with connected media for British children. "By comparison with some other European countries, the UK appears to … [Read more...] about Manage Net risk but focus more on opportunities: Researchers
The why of the Facebook research fracas & what it calls for
Wondering about the "Facebook Emotional Manipulation Study" so much in the news these past few days? If so, you're not alone. What's causing this firestorm? Consumer research is nothing new, and we all know academic research certainly isn't. There are some aspects of this that are very different, however, and so cause a great deal of uneasiness if not outrage. What's different here are… The … [Read more...] about The why of the Facebook research fracas & what it calls for
Zooming in on social norms: Youth sexting study
The research on teen and young adult sexting is getting more granular. One of the more interesting findings in a new study at Drexel University indicated that social norms are clearly developing around the practice. Looking at frequency of youth sexting, the study – published in the academic journal Sexuality Research and Social Policy – found that, "though many respondents [undergraduates at "a … [Read more...] about Zooming in on social norms: Youth sexting study
10-year-old Facebook: Data
How could anybody so young have a following in every country on the planet? Facebook turns 10 today and – as of December 31 – has 1.23 billion active users, CNET reports. More than 750 million of them are active on the site daily. Looking at US Facebook use, the Pew Internet Project provides even more insight in a blog post timed to the site's birthday. Pew reports that 57% of US adults use … [Read more...] about 10-year-old Facebook: Data