Usually when you hear "social discovery," someone's talking about an alternative to search engines – finding what you want with the help of your friends. It's a feature of Facebook for example. But the social network site Tagged.com, which is all about social discovery, defines it in a different, very interesting way. Instead of being about existing friends (social networks) discovering new … [Read more...] about Expanding social discovery, Tagged-style
social gaming
Fresh data on tweens’ media use
A whopping 90% of US 9-to-12-year-olds play online games, according to a just-released survey by M2 Research. Broken down by gender, 91% of tween boys and 93% of tween girls play games online, M2 says. The survey of 5,000 children and teens nationwide also found that Facebook is now the favorite Web site among boys 8-11 and girls 12-15 (Facebook's minimum age is 13 – see this earlier post of mine … [Read more...] about Fresh data on tweens’ media use
How social gaming works & who likes it
Xbox Live-like game chat has gone mainstream, it seems. The Washington Post says a 31-year-old mom and clinical social worker who has plenty of "real world" friends but sometimes catches up with them in a "Scrabble-like" cellphone game called Words with Friends is a good example of social gamers. Words with Friends is her favorite among all features and apps on her iPhone, and she taps into it … [Read more...] about How social gaming works & who likes it
Social gaming’s social engineering
Zynga, creator of Farmville, claims 70 million active players in all of its social-Web games a day (Farmville getting nearly half of them), reports eModeration CEO Tamara Littleton in iabUK.net, and Zynga's just-launched Treasure Isle "gained an extraordinary 5.4 million players in its first week." Littleton says Zynga CEO Mark Pincus chalks it up to meeting three basic criteria: "interaction with … [Read more...] about Social gaming’s social engineering