Retailers like JCPenney, Sears, and Kmart hook us by suggesting we send them a text for special sales and discounts, the Washington Post reports. But while "Sears and Kmart promoted a mobile app that allows shoppers to order merchandise and have it shipped to a nearby store [and] American Eagle gave away free smartphones to anyone who tried on jeans ... many retailers are still waiting to see … [Read more...] about Back-to-school shopping on cellphones
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Social shopping from back-to-school retailers
To lure more young customers, retailers are trying to make online shopping a more social experience. They're creating "elaborate online worlds that may have little to do with their products [and] employing video-sharing, social networking and even virtual reality to target the teenagers who drove sites like YouTube and Facebook to popularity," the Washington Post reports. Examples: At Sears.com … [Read more...] about Social shopping from back-to-school retailers