A new (and growing) Net business category is now employing Net scare tactics: online reputation management. For example, "the Internet has become the go-to resources to destroy someone’s life online, which in turn means their offline life gets turned upside, too,” Reputation.com CEO Michael Fertik told the New York Times. The article offers helpful insights into how this high-end approach to … [Read more...] about Online spin control: Who does it best? Us!