It's now clear that, where Americans' use of digital media is concerned, mobile rules. "The days of desktop dominance are over," declares top digital market researcher comScore in its latest mobile app report. Smartphones and tablets represent 60% of Americans' digital media time, and "the fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total … [Read more...] about Mobile rules in the US now too
Nielsen
Majority of US teens’ mobiles are smartphones
It's as if the two just-released studies – from Nielsen and the Pew Internet Project – about US smartphone use were timed to Apple's unveiling of the iPhone 5 (a quick list of what's new about it at the New York Times) this week. Nielsen says that, not only do most of US cellphone owners use smartphones, but now the majority of teen cellphone owners in the US have them – a higher percentage of … [Read more...] about Majority of US teens’ mobiles are smartphones
US teens’ mobile use: Nielsen update
It's no big surprise, but official now, I guess: Texting is now teens' No. 1 reason for using cellphones, but using apps is their fastest-growing activity, ReadWriteMobile reports, citing Nielsen research. This year 43% of US 13-to-17-year-olds say texting is their top reason for mobile adoption. "Safety, the number one reason back in 2008, has now fallen to second place with only 35% citing this … [Read more...] about US teens’ mobile use: Nielsen update
Americans’ social media use up 43%: Nielsen
The US's 43% social-media surge in the past year led "a substantial shift in how the country spends its online time," Advertising Age reports, citing Nielsen research. From June 2009 to this past June, "the time spent on social media accessed from PCs rose from 15.8% ... to 22.7%," with social networking topping the list of American's favorite online activity and gaming passing up email for the … [Read more...] about Americans’ social media use up 43%: Nielsen
Fresh social-Web & Net numbers
If Facebook were a country, it would be the world's third most populous one, after China and India. As for the world's most avid social networkers, Americans are 4th, behind Australians, Britons, and Italians, respectively – The Economist reports in a special report on social networking – followed by users in South Korea, Spain, Brazil, Germany, France, and Japan. The world's most popular social … [Read more...] about Fresh social-Web & Net numbers