Wondering about the "Facebook Emotional Manipulation Study" so much in the news these past few days? If so, you're not alone. What's causing this firestorm? Consumer research is nothing new, and we all know academic research certainly isn't. There are some aspects of this that are very different, however, and so cause a great deal of uneasiness if not outrage. What's different here are… The … [Read more...] about The why of the Facebook research fracas & what it calls for
market research
Mobile learning & edugames taking off worldwide
Whether it's the chicken or the egg – the device or the edugames – fueling the growth isn't completely clear, but "tablets are proliferating everywhere across the planet," said Sam Adkins, head of research for market research firm Ambient Insight, at the Serious Play Conference in Redmond, Wash., last week. He was referring to mobile learning – especially on tablets, where school's concerned – and … [Read more...] about Mobile learning & edugames taking off worldwide
1 billion smartphones
As of the beginning of this month, there are now a billion smartphones being used on the planet, up from 708 million a year ago, MobileBusinessBriefing.com reports, citing data from Strategy Analytics. That's 1 in 7 people on Earth, the market research firm says, and "16 years after the first smartphone [the Nokia Communicator] was launched in 1996." The iPhone arrived in the market in 2007. The … [Read more...] about 1 billion smartphones