A discussion of the benefits of the social Web wouldn't be complete without a mention of an emerging risk: that the technology of personalization is becoming so sophisticated that this giant digital space is getting carved up into a myriad little echo chambers. In other words, as the New York Times put it, "on the Web, we often see what we like, and like what we see." Eli Pariser, board president … [Read more...] about The social Web’s echo chambers