It's now clear that, where Americans' use of digital media is concerned, mobile rules. "The days of desktop dominance are over," declares top digital market researcher comScore in its latest mobile app report. Smartphones and tablets represent 60% of Americans' digital media time, and "the fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total … [Read more...] about Mobile rules in the US now too
comScore
Readers want video too
Just another sign of how our world and use of media are changing, and how "video-fied" we're all getting: Ad Age's subhead for its review of last year's top "print" apps was "App Revenue Suggests Readers Want 'Bells and Whistles' Like Video and Interactivity." To make articles more "accessible" to readers, magazine designers used to call for lots of "entry points" for readers – and not just "eye … [Read more...] about Readers want video too
Growth in all facets of US mobile use
For US mobile phone users 13+, usage went up just over the past summer in all categories comScore measures. The categories are sending texts (71.1%, up 1.5%), using a browser (42.9%, up 2.8%), downloading apps (39.5%, up 3%), accessing a social network site or blog (29.1%, up 2.4%), playing games (26.9%, up 1.9%), and listening to music (19%, up 1.9%). So even in the US, where most Internet users … [Read more...] about Growth in all facets of US mobile use
US phone-based social media use growing fast
Social networking is rapidly getting more mobile in the US too. I say "too," because one of my biggest takeaways from attending an international conference in Kenya this fall was that 3G cellphones (what we call "feature phones") are and will increasingly be the typical way most East Africans access Facebook, Skype, Twitter, etc. But even here with our ubiquitous computer use, mobile social media … [Read more...] about US phone-based social media use growing fast
Facebook passes up Orkut in India
Though Twitter's experiencing the fastest growth in India, Facebook moved passed Google's Orkut into the No. 1 slot for social networking there, with 20.9 million visitors in July, a 179% increase over July 2009, reports IBN Live in India, citing comScore findings. Twitter grew 239% year over year, while Orkut grew just 16% in India this past year. According to IBN Live, "more than 33 million … [Read more...] about Facebook passes up Orkut in India