The good news is, the vast majority of young drivers and passengers (91%) now know how dangerous it is to text while driving (TWD) – very close to the figure for driving under the influence (DUI) of alcohol: 97%. We're making progress, people. The bad news – according to research my organization, ConnectSafely.org, has conducted with the support of AT&T – is, 43% of US 13-to-17-year-olds agree … [Read more...] about TWD going the way of DUI: Research
texting while driving
About teen drivers: ‘The Last Text’
It has to be one of the saddest titles I've seen. To help stop texting while driving, AT&T has produced a mini-doc about teens who have died, been critically injured, or have caused a death while texting behind the wheel, as well as those who sent the driver that final text. And the messages were so trivial: "lol," "where r," and "where u at." Said a young man in the video who has had to put … [Read more...] about About teen drivers: ‘The Last Text’
Teens text while driving less than adults: Study
Not by much less, but the point is that too many drivers of all ages are texting while driving. Teens are not alone. The Pew Internet & American Life Project found that 27% of US adults have texted while driving, while 26% of 16- and 17-year-old drivers have. And a lot more adults have talked on their cellphones (61%) while driving than teens have (43%). What this suggests is that we adults … [Read more...] about Teens text while driving less than adults: Study
Drivers, don’t text!: New campaign
With its "Txtng & Drivng ... It Can Wait" project, AT&T just joined Verizon Wireless in campaigning to stop the practice of texting while driving. AT&T's campaign, aimed at teens, is using "television, radio, print, the Internet, shopping malls, even the protective 'clings' over the front of new cellphones, to target young drivers," USATODAY reports. Verizon Wireless launched its "Don't Text and … [Read more...] about Drivers, don’t text!: New campaign
‘Teens would ignore texting-while-driving laws’
With texting up 10-fold over the past three years and as momentum for a nationwide law against texting while driving builds, there are indicators that the driver demographic that texts the most would benefit the least. "Already 19 states and the District of Columbia ban texting by all drivers, while 9 others prohibit it by young drivers," Reuters reports, but "at least one major study has found … [Read more...] about ‘Teens would ignore texting-while-driving laws’